Frictionless access
If getting in requires instructions, part of the audience is lost on the way.
- One access code for everyone
- No installation required from the audience
- Works from a phone browser
Resource
The problem with a hybrid event is not the streaming.
Broadcasting is the easy part. The difficulty is that people watching from home become passive spectators while the room interacts. If quizzes, polls and questions all run through the phone, the line between present and remote thins out: they take part at the same moment, using the same tool.
The same interaction for the room and for remote attendees.
What has to work
Three conditions, in order of importance.
Shared interaction
The same activities have to reach the room and the remote audience at the same instant.
- Simultaneous quizzes and polls
- Audience questions moderated before display
- Results visible to both sides
Recognised participation
People who followed remotely deserve the same confirmations as those in the room.
- Certificate of attendance issued at the end
- Public verification of the certificate
- Event documents available to everyone
Why hybrid usually fails
Not because of technical problems, but because it gets designed as an in-person event with a camera added to it.
The same interaction experience for both audiences
Translation that matters with an international audience
Remote attendance tracked like attendance in the room
International audience, or several connected venues?
When more than one language is involved, or several rooms are linked, the format needs designing first: direction and moderation change completely.
Contact the team
- Multilingual handling of content
- Several venues joined to the same event
- Moderation of audience contributions
- Technical rehearsal before going live
Frequently asked questions
In a virtual event everyone attends remotely; in a hybrid one part of the audience is in the room and part is connected. The hard part of hybrid is giving both the same experience.
Design participation, not just the broadcast
People connecting from home should be able to do what someone in the third row can do.
Sources
The statements on this page refer to: