Resource

Your first campaign is the event page itself.

Before buying traffic it is worth checking where you are sending it. An event page with a clear title, visible city and date, identified speakers and a stated price converts better, and it also gets found by people searching on Google who have never heard of your event.

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Every published event is already search-ready.

Three channels, three different jobs

Confusing them is the fastest way to waste a budget.

Search

Reaches people who already have the intent but do not know you exist.

  • Title with name, city and date
  • Description answering what, where and when
  • City and category pages as the way in

Sharing

Makes the link presentable when somebody pastes it into a chat or a social post.

  • Preview with a dedicated image
  • Title and description readable outside the site
  • Direct link to the event page

Relationship

Speaks to people who already know you: past attendees, members, sign-ups.

  • Messages to people who booked
  • Reminders before the event
  • Certificates as a reason to reconnect

What the platform does for you

A few things that usually need developer time are already active on every published event.

Event structured data with venue, date, price and speakers

Page translated into Italian, English and German

Automatically added to the site sitemap

Running a season or several dates together?

When events become a programme, promotion changes: you need a logic that ties the dates together instead of treating each one as a separate announcement.

Contact the team
  • Structure for seasons and multiple dates
  • Links between events in the same series
  • Outreach to the audience you already have
  • Results measured per edition

Frequently asked questions

Every published event gets its own page with Event structured data and is added to the sitemap. Indexing is then up to Google, but the technical groundwork is already done.

Fix the page before you buy traffic

Title, description, speakers and price: four fields worth more than a campaign.

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Sources

The statements on this page refer to: